Master in Design & Illustration campaign

Finally I'm posting the campaign for the second edition of the Master, I directed and designed in collaboration with Álvaro Sanchis. This campaign is conceptually based on impact; ten video clips were recorded in which various types of impact were associated to several concepts which defined the Masters. This series of concepts was printed on posters and uploaded to a miscrosite where users could watch all the clips and participate on the campaign by sending their own videos.

You can watch all the videos here.

Rota specimen

Hello everybody!

I'm back after a long absence due to my final studies project, which I'll be posting soon.
In the meantime, I'll let you taste this brief specimen me and my team fellow Helena Pérez García just designed for our Rota typeface.

Enjoy it!

Paper seasons working process

Paper Seasons

We decided for this project to introduce the analog element into the screen by working with papers and crafts. The main objective was to generate fresh clips, which would differ from what users are used to watch on UPV TV.

Collaboration: Helena Pérez García, Anna Raga, Álvaro Sanchis, Marina Senabre.

EME magazine

Published by the Master's Degree in Design & Illustration, EME magazine is an editorial project in which historians and theoreticians talk about design and illustration, present and future. Its main aim is to bring back critical discussion to the world of design. Designed in collaboration with Helena Perez Garcia.

This is not a bottle of water

This project, based on the power of words and water, is based on the poetic idea that if you wrote any concept you would like to internalize on a piece of paper and you wrapped it around a bottle of water, water and words can mix together and become one, and when drinking, it allows one to assimilate all kinds of concepts and emotions. Client: Lucía Camón.

"Rota" typeface

I designed this typeface in collaboration with Helena Perez Garcia. It comes from deconstructing an existing typeface, in order to be able to display hardly readable messages. The project was born as a particular view of current worldwide media caos.